This past week has been a bit of a maintenance and planning week.
There has also been the dip in interest that was expected last week although very much a case of quantity over quality.
I’ve also been thinking long and hard about how I structure this report on a weekly basis. I really want it to be informative and inspiring without just being a list of numbers. Along side that, I also want to work on the behind scenes aspect. I know I need to improve my storytelling but I’m working on it.
I’m aiming in improving the weekly narrative and will be working harder to keep track of and documenting better talking points.
As mentioned, I’ve had less chats with people this week but the one’s I’ve had have been pretty fruitful. We are almost there with a couple of deals and hopefully in next couple of weeks reports I’ll be able to confirm them.
Planning was very much the topic of this week.
Growth in general is required. I like and loosely follow the AARRR framework (i’ll write a post about that this week).
They say the value is in the list and they are 100% right. I need growth on a B2C and B2B basis. The panel needs to continue growing, the more I can increase it the more demographics I can hit. This will provide more options for my products.
Currently exploring how I can introduce viral loops to put a rocket up the word of mouth backside. If anyone has used https://viral-loops.com let me know, would love to hear what you think. This week we saw a net increase of 180 and I know I’m not doing enough to get them working harder.
On this note, I was asked about unsubscribes (I’ll write a post about this as well this week). Generally I don’t see that many each week and as a result I’m not too worried about them. Can’t keep everyone happy! I do monitor them though to ensure there are no spikes that can’t be explained. This would be time to worry.
Retention is incredibly important to any business and eOpinion is no different. Keep you current user base happy before worrying about acquiring new ones.
Hiring – We are finalising some details on a couple of roles and I hope to be putting them live asap. If you know anyone looking for content executive or social media executive positions, point them my way.
Accounting – Spent far too much time this week dealing with PAYE, tax and pensions. I’m a big fan of Xero, even more so after this week (read here) but I’m not an accountant and sometimes trying to do something yourself is a bit of a false economy. At the risk of being repetitive, it’s going to be the basis of another blog post in the very near future.
Looking forward to this week have a couple of interesting meetings booked in although still trying to find a house which is a frustrating distraction. Unfortunately when you are running your own business, the number of plates you are spinning personally and professionally can add up pretty quickly.
I also know one of these meetings is going to test my resolve on the service eOpinion provides. When you are starting out it is easy to want to say yes to everything but need to be true to myself. More details on this next week.
Hope this insight is somewhat helpful, please feel free to ask questions or provide feedback. You can get in touch here or give me a follow on Twitter. I’m trying to use and engage on the platform a bit more.