I was asked the above yesterday. It’s a good question.
I’ve got a lot going on at the moment. Growing a business, trying to move house, raising two energetic young girls and finding the time to write everyday is a big ask.
The #BuildInPublic movement is a relatively new concept but I really like it. It’s inspired me over the last few years and part of me wants to pay it back and contribute my story.
There are plenty of articles about the likes of Amazon, Airbnb, Tesla and Google and how they have grown but not all businesses have to be rocket ships with billions of users. There’s even a movie about the founding of Facebook.
Not all entrepreneurs are looking for hockey stick growth.
Clearly I want my business to be a success but I also believe a bit of graft, slow growth and consistency will get me to where I’m aiming.
I want to give a transparent behind the scenes look at how I’m doing it. I’m not saying it is any better or worse than anyone else but how a normal bloke is going about building a normal business without being a coder, living in silicon valley or having access to millions in funding.
There are plenty of business ideas out there that can be successful. I think sometimes people don’t go for them though because they start comparing themselves to the unicorns and get intimidated. Remember, unicorns are mythical creatures!
If I can help at least one person through blogging my journey, I’ll be happy. I get a real buzz out of inspiring people and brainstorming ideas. At worst, pointing out my errors so they don’t get repeated may save someone some time and money!
From a more selfish perspective, I know the value of personal brand building. I’m not going to lie and say that’s not part of it. Additional awareness about what I am up to is a definite bonus.
Mentally, this is a good exercise for me. I have a very active mind and writing is a way for me to declutter and get some of my thoughts out and processed.
Blogging is turning into a daily therapy session!