My friend applied to 50 jobs and got nothing back. That's why I built Bespoke Apply.
A friend of mine was made redundant at the start of the year.
Three young kids. A mortgage. All of it.
Money getting tighter every month, stress levels increasing.
He'd been applying for jobs since he found out redundancy was coming.
CV after CV sent out into the void.
By the time we properly talked about it, he'd sent 53 applications. Not one interview.
He asked for some help, so I asked to see what he'd been sending out and what he was applying to.
Same CV every time, basically the same cover letter, tweaked here and there if he remembered to.
Or had the time and energy.
He was exhausted, and job hunting on top of everything else is brutal.
It was pretty demoralising. Especially for someone who has been in work for 22 years.
I offered to see what I could do.
Used AI to properly tailor his CV and cover letter to each role, not just swap a few words around and hope.
A lot of tinkering, a lot of back and forth, working out what actually landed and what didn't.
Two interviews out of his next four applications. A completely different hit rate.
Two weeks ago, he got offered a job.
That's when it clicked.
If tailoring properly made that much difference for him, it probably would for a lot of people stuck in the same cycle.
It's a brutal job market out there after all.
So I kept going. Iterated on it, refined it, turned it into something anyone could use.
Bespoke Apply is live now, and I'm properly proud of it.
Here's why it actually works:
- Saves you the hour of rewriting your CV from scratch for every application, so you can apply properly to more roles instead of burning out after three.
- Built to sound like you, not like a robot, so it doesn't scream "AI-written" the moment someone reads it.
- Credits, not a subscription. They don't expire, so you only ever pay for what you use.
- One free edit round included, so you're not stuck if the first draft needs a tweak.
- Nothing's stored once your output's generated. Your CV and your job search stay private.
If any of my connections are job hunting, or know someone who is, give it a go at bespokeapply.com. Use the code APPLY5 when you sign up.
All feedback is welcome, good or bad. I'd genuinely like to hear it.